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Acucote celebrates 25 years, launches new website

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By: Greg Hrinya

Editor, Label & Narrow Web

Acucote Inc. of Graham, NC, USA, is celebrating its 25th anniversary this month and to demonstrate its appreciation for its customers, the company says it is making a donation to Appalachian State University’s Graphic Arts and Imaging program. Housed in the school’s Department of  Technology and Environmental Design, the program focuses on flexographic education. The donation will provide the university with the ability to retain up-to-date flexographic equipment and provide students with real-world, hands-on experiences.

In addition to celebrating its 25th year, Acucote launched its new website in early March. The revised website provides customers with a resource to keep them connected to the organization and to the adhesive coating industry. Updated daily, the website provides insight into Acucote’s capabilities and the services it provides to customers.

Newly added features include downloadable facestock, liner and adhesive selection guidelines. Customers can also complete purchase order forms and submit new opportunity forms to disclose information regarding a new application directly to Acucote’s business development team. Gene Lauffer, vice president of sales, says, “When we made the decision to update our website we had two goals in mind:  usefulness to our customer base and ease of navigation. Based on customer feedback so far, I believe we have accomplished both.”

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